This body of work is motivated by a phenomena known as the halo effect.
“The halo effect (sometimes called the halo error) is a type of cognitive bias in which the overall impression of a person influences how others feel and think about a person’s specific traits. There is the proclivity for positive impressions of a person to influence one’s opinion or feelings.”
Individuals who wear smart suits have such influence and authority- and therefore can create societal actions.
This project aims to attempt to humanise people in suits and dilute their perceived authority.
Here are the images so far and an accompanying video is in production.
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